People shopping for new homes will have more power in their pockets this spring, as banks and real estate companies unroll a host of branded mobile applications intended to help consumers find their dream house.
Mobile apps have been slow to appear in the Canadian marketplace, as the companies that hold the data have been loath to give up control of the information needed to power them. But a ruling from Canada’s Competition Bureau that encouraged the real estate industry to throw open its multiple listings service has forced the industry to adopt new methods of fostering loyalty among the clients it depends upon for commissions.
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Source: The Globe and Mail
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